Fletcher Building Global HR Campaign Team Building Puzzle, orange 'Be Bold'

Fletcher Building – Global HR Campaign

Campaign Visuals & Team Building Puzzle Creation

Requirement

Fletcher Building, New Zealand's largest listed company with a global workforce of 19,000 employees, aimed to effectively communicate their Vision & Values across 40 countries. They sought an engaging method to embed these principles within their extensive team.

Response

To kickstart the Vision & Values initiative, Fletcher Building convened a conference for 150 top performers, aiming to involve them in the company's ethos and encourage dissemination of this message within their respective areas. I proposed a novel approach: a slot-together puzzle featuring participants' interpretations of the four key values. Each participant responded to tailored questions, and their answers, along with images, were transformed into printed puzzle pieces—over 600 in total. This hands-on activity aimed to reinforce the values in a tangible and memorable way.

Outcome

The puzzle activity at the conference was a hit, igniting enthusiasm among the participants and subsequently prompting orders for the puzzle set from Fletcher Building offices worldwide. This unconventional method for expressing values became a staple in the company's internal team-building initiatives, fostering a deeper understanding and alignment with Fletcher Building's Vision & Values across diverse international teams.

Work completed with Goodfolk Design

Fletcher Building Global HR Campaign Poster Values held by tradie team
Fletcher Building Global HR Campaign Team Building Puzzle Desgin
Fletcher Building Global HR Campaign Team Building Puzzle Blue 'Customer Leading'
Fletcher Building Global HR Campaign Team Building Puzzle, Yellow 'Play Fair'
Fletcher Building Global HR Campaign Team Building Puzzle, Green Better Every Day
Fletcher Building Global HR Campaign Team Building Puzzle workshop
Fletcher Building Global HR Campaign Team Building Puzzle man using orange 'be bold'
Fletcher Building Global HR Campaign Team Building Panel Discussion
Fletcher Building Global HR Campaign Team Building team holding Workshop posters
Fletcher Building Global HR Campaign Team Building Box Signage
Fletcher Building Global HR Campaign Graphic Design posters and brochure
Fletcher Building Global HR Campaign Team Building Brochure
Fletcher Building Global HR Campaign Team Building Brochure Spread

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