Tilda & Cacao
Branding, Illustration & Packaging Design
Requirement
Tilda & Cacao is a consciously crafted chocolate brand specialising in stone ground nib-to-bar chocolate. First launched in 2018, it aimed to develop a comprehensive brand identity reflecting its artisanal creations, versatile for both packaging and the potential for chocolate café. They realised their dream opening the café in 2020 after the lockdowns and the success of their chocolate bars.
Response
Creating an encompassing brand identity was the core focus. The project entailed crafting a logo, defining a vibrant colour palette, developing a unique illustration style, and selecting fitting typography. To visually communicate product information, custom iconography was created. A suite of packaging designs, meticulously handcrafted akin to the chocolates themselves, was curated. Each package design was infused with custom illustrations, mirroring the distinctive taste and ingredients of the chocolates.
Outcome
The unified brand identity seamlessly integrated into packaging and café, telling a compelling story of artisanal craftsmanship and natural ingredients. Custom iconography clarified product details, while handcrafted packaging mirrored the care invested in the chocolates. This cohesive identity boosted Tilda & Cacao's presence, resonating with its values and enhancing market appeal, leading to increased customer engagement and loyalty.
Thoughtful, totally compostable design
Packaging inspired by flavours
Say Hello!
Looking for a freelance graphic designer to collaborate with? I’d love to hear from you.
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