Brisbane 1 – Property development Advertising Campaign brochure cover

Brisbane 1 - Property & Resort Advertising Campaign

Art Direction Photoshoot, Print & Digital Design

Requirement

Creating a distinctive advertising campaign for the luxurious residential tower Brisbane1 in Queensland, Australia, aiming to showcase its unique features while highlighting the rich cultural aspects of South Brisbane. The goal was to attract potential buyers by emphasising the high-end lifestyle and artistic ambiance of the location.

Response

Employing a strategy centred around artistic collaged visuals, we crafted an engaging narrative that celebrated South Brisbane's cultural richness. Utilising evocative imagery and thoughtful compositions, our art direction and photoshoot captured the essence of the locale's sophisticated artistic landscape. This approach aimed to resonate with the target audience, accentuating the lifestyle and cultural allure, presenting the residential tower as an exclusive and desirable living space.

Outcome

The meticulously designed advertising campaign successfully resonated with the target market, leading to a remarkable outcome. The emphasis on South Brisbane's cultural highlights and the luxurious ambiance attracted significant attention, resulting in a successful sell-out of the residential tower. The project's completion underscored the effectiveness of our approach, establishing the tower as the epitome of high-quality luxury living in South Brisbane. The campaign's focus on the area's cultural and architectural splendor contributed significantly to its success, drawing buyers seeking an elevated city lifestyle experience.

While working with marketing agency Tomorrow

Brisbane 1 – Property development Advertising Campaign investment brochure cover & spreads
Brisbane 1 – Property development Advertising Campaign brochure map illustration
Brisbane 1 – Property development Advertising Campaign Billboard Design
Brisbane 1 – Property development Advertising Campaign Billboard Design on artc centre
Brisbane 1 – Property development Advertising Campaign Render
Photoshoot property Development advertising campaign, artwork shown across three frames

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