A.CO — Property Branding & Advertising Campaign
Branding, 3D Illustration, Art Direction & Sales Campaign
Requirement
The project called for the creation of a distinctive property brand for a collection of apartments and townhouses in Ashburton, situated adjacent to the Gardiner Creek Bike Trail and Nature Reserve. Emphasising the natural surroundings and fostering a sense of community were essential aspects to integrate into the design.
Reponse
Embarking on an unconventional path departed from the usual standards in property projects. Expertise in naming, 3D artistry, and creative ideation led to the creation of A.Co (Ashburton Collective), a unique brand identity. This distinctive name allowed for diverse and engaging copy combinations like A.Community and A.Connected neighborhood, inspired by local flora along the Gardiner Creek Trail. Through the use of 3D illustrations, a brand aesthetic was developed, vividly showcasing the surrounding nature. This risky approach ultimately proved successful by securing the pitch.
Outcome
The unconventional branding strategy utilised 3D illustrations and an inventive naming approach proved to be a winning formula. The property brand, A.Co, not only captured attention but also resonated deeply with the target audience. The creative direction taken in the photoshoots and videography, coupled with meticulously designed printed collateral, web assets, and signage, contributed to establishing a strong, cohesive brand presence. The project's success was evident in its ability to evoke a sense of community and connection, setting a new standard in property branding while seamlessly blending with the natural beauty of the surroundings.
Created with Marketing Agency Tomorrow
Lifestyle Photography Shoot
Location Brochure — Cycle Guide Insert
Digital
Illustration Creation Process
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