The Qrious identity is built around curiosity. The focus was to step away from data and technology as a cold subject and to focus instead on how data has become part of every day life. Qrious work in a complex, technical field. Communicating that complexity and technical information with a simple, clear, human voice help set the brand apart.
Agency: Goodfolk Design Director: Scott Crickett
Deliverables: Corporate identity—wayfinding & signage—data visualisation templates—press advertisements—custom icons suite—treated image data base