Gold Winner in the 2016 Melbourne Design Awards Typography Category. Branding design typography font design Australia.
Lead designer, Brand development, aesthetics and ideation, typeface design, logo design, printed collateral design, brand extension and website design
3D artworks created for advertising agency Tomorrow. Inspiration: the creative process. Cinema 4d rendering abstract art.
Charity Website Design NGO Brand Guidelines Graphic Design
Development branding. A strong, minimal brand that balanced the heritage aspects of the site with contemporary, industrial elegance appealing to an opulent, social, young professional audience. Contrast became a leading element within the brand, inspired by the juxtaposition of old / new, smooth against rough, light / dark.
Lead designer, ideation, brochure content concept, logo design, branding, creative direction of photography & film shoot, website design, interior sales suite design
Collaged artworks created for a sales campaign in the tropical state of Queensland, Australia. The pieces were designed to accentuate the lifestyle and the sophisticated artistic culture of the developments location.
Wall Murals hand lettering graphic design drawing illustration
Branding and graphic design identity for Melbourne streetwear company. Services include ideation, brand aesthetic, typography, printed collateral design, web design responsive mobile, packaging design, signage and accessories.
Quight Display, san serif condensed typeface designed by Cass Mackenzie. This is an editorial font.
Affinity Display, serif typeface designed by Cass Mackenzie. This is an editorial typeface of contrast and sharp serifs.
In 2014 I independently branded Bistrot St Jean, a french restaurant in Geelong. Basing my work off the traditional French model I helped them produce the right brand identity, collateral and interior to create an authentic French dining experience.
Deliverables: Branding – signage exterior & interior – collaborative hand painted mural – branded collateral: business cards, coasters, menu – brand stamps – take away packaging – custom branded crockery
watercolour illustration handlettering travel journal calligraphy custom
Having the experience in Cinema 4d software enables me to create photo realistic 3D rendered (CGI) mockups for artwork, concepts, custom typography and animations.
With the launch of their beers to the retail market, New Zealand’s first brewpub The Shakespeare needed a rebrand. Involved from the start, I took them through several initial concepts before helping them settle on a bold contemporary design to take them into the future while still honouring their long and colourful history.
Brand & Ideation: Cass Mackenzie
Copy Writer: Matt Halliday
Deliverables: Logo—Branding—Bottle artwork—Badge artwork—Sales Brochure—Signage—Photo shoot & creative direction—Menu design—Coasters—Business cards
As New Zealand’s largest listed company, Fletcher Building needed to communicate their Vision & Values to almost 19,000 employees worldwide. The Vision & Values identity and collateral was produced to convey the values to their staff in over 40 countries.
To launch their Vision & Values, Fletcher Building held a conference for 150 of their top performers to get them involved in the company’s values and take the message back to their own businesses. Prior to the event, each of the participants were asked to respond to a series of questions about how they interpreted Fletcher Building’s four key values.
As a unique way to reinforce these values, I initiated the concept of a simple slot together puzzle that would help them build on their values. Their responses, both text and images, were reproduced on printout puzzle pieces. Over 600 pieces were created for the day and since then Fletcher Building offices from around the world ordered the puzzle set for their own internal team building programs.
Design Director: Scott Crickett
Creative Director: Mark Easterbrook
My role: Puzzle ideation & design — building block signage ideation and design — poster ideation — branding: collaborative
hand lettering graphic design drawing illustration
The Qrious identity is built around curiosity. The focus was to step away from data and technology as a cold subject and to focus instead on how data has become part of every day life. Qrious work in a complex, technical field. Communicating that complexity and technical information with a simple, clear, human voice help set the brand apart.
Design Director: Scott Crickett
Skill set: Brand development—Data visualisation, working with complex xcel data, creating visuals to best display findings
Deliverables: Corporate identity—wayfinding & signage—data visualisation templates—press advertisements—custom icons suite—treated image data base
Explorative works that document the relationship between typography, graphic design and physical form.
36 days of type — Melbourne — Graphic Designer — Freelance — Typography — Cinema 4d — 3d Type — self initiated project
Hand lettering and illustration Melbourne Typography Graphic Design Freelance Commision
Typography made entirely from paper. Beginning with a with a technique called quilling then furthering that exploring shapes and building various forms.
Logo design in Melbourne, branding projects, Cass Mackenzie