I was selected to brand the graduate exhibition for my class of the Advanced Diploma of Graphic Design. One of the most adrenaline kicked projects I’ve worked on, to fully achieve the vision of the design and depict the message to it’s entirety the final result needed to be real. A timelapse video was made to document the design process.
An important aspect of design is the ability to generate ideas. What is design and what is an idea; crucial element of our society, it defines our world, makes an impact on peoples lives, has the power to influence change and brings order to chaos. In short ideas are powerful and have the potential to be dangerous. The identity was designed around this; an idea combined with an element of danger.
My Role Ideation, typography, creative direction & video editing
Photography Kirsty Dow